Costumes are popularly employed at sporting events, during which fans dress as their team's representative mascot to show their support. Businesses use mascot costumes to bring in people to their business either by placing their mascot in the street by their business or sending their mascot out to sporting events, festivals, national celebrations, fairs, and parades. Mascots appear at organizations wanting to raise awareness of their work. Children's Book authors create mascots from the main character to present at their book signings. Animal costumes that are visually very similar to mascot costumes are also popular among the members of the furry fandom, where the costumes are referred to as fursuits and match one's animal persona, or "fursona".
The custom of guising at Halloween in North America is first recorded in 1911, where a newspaper in Kingston, Ontario reported children going "guising" around the neighborhood. In 19th century America, Halloween was often celebrated with costume parades and "licentious revelries". However, efforts were made to "domesticate" the festival to conform with Victorian era morality. Halloween was made into a private rather than public holiday, celebrations involving liquor and sensuality de-emphasized, and only children were expected to celebrate the festival. Early Halloween costumes emphasized the gothic nature of Halloween, and were aimed primarily at children. Costumes were also made at home, or using items (such as make-up) which could be purchased and utilized to create a costume. But in the 1930s, A.S. Fishbach, Ben Cooper, Inc., and other firms began mass-producing Halloween costumes for sale in stores as trick-or-treating became popular in North America. Halloween costumes are often designed to imitate supernatural and scary beings. Costumes are traditionally those of monsters such as vampires, werewolves, zombies, ghosts, skeletons, witches, goblins, trolls, devils, etc. or in more recent years such science fiction-inspired characters as aliens and superheroes. There are also costumes of pop culture figures like presidents, athletes, celebrities, or characters in film, television, literature, etc. Another popular trend is for women (and in some cases, men) to use Halloween as an excuse to wear sexy or revealing costumes, showing off more skin than would be socially acceptable otherwise. Young girls also often dress as entirely non-scary characters at Halloween, including princesses, fairies, angels, cute animals and flowers.
In 1988, members Rick Craig and Bill Whyte left to pursue other careers. In 2000, Craig was asked to join Charlie Huhn and the British band Humble Pie with Jerry Shirley to go on a U.S Tour. He also at the time was playing in the band NOON, in which he and Ean Evans were the primary songwriters. Their replacements were future Godsmack drummer Tommy Stewart and guitarist Billy Gray, who would go on to play in the Ann Arbor/Ypsilanti-based rock band Fair Game (not to be confused with the band led by former Keel vocalist Ron Keel). Bill whyte went on to open his own recording studio and later (in 2003) joined Detroit based band Abandon and released a 5-song EP called "Project unrealty" which was Recorded, produced and engineered by Bill whyte. The band and EP got great reviews but Bill's time with the band was short-lived.